From connected channelsto stock and books that agree.
Prora brings storefronts, marketplaces, inventory, and financials into one workspace so catalog, orders, and margin stop living in five tools.
Why one workspace
Operators and finance should quote the same numbers
Channels that feed one catalog
Storefronts, marketplaces, and imports land products, orders, and customers in a workspace isolated to your organization.
Stock you can promise
On-hand, allocated, and available stay separate so availability reflects what you can fulfill before you sell it.
Sales everyone can quote
Net revenue, refunds, and fulfillment sit next to inventory so standups and board updates share one story.
Books tied to what moved
Margin, COGS, and cash views are built from the same orders and costs ops already works from each day.
The problem
Ecommerce ops break when every tool keeps its own truth
Growing brands rarely lack data. They lack one place where channels, stock, and financials agree — and that gap shows up in oversells, reorders, and month-end.
Working from exports
- Ops updates a stock sheet while the storefront shows something else
- Finance pulls revenue days after the orders shipped
- Marketplace fees and refunds land in separate tabs
- Month-end becomes detective work instead of confirmation
Working from Prora
- Orders from every channel draw down the same availability pool
- Sales and accounting read the same order and catalog stream
- Low stock and thin margin surface while you can still act
- Closing week confirms what daily habits already narrowed
How it works
Three steps from connect to aligned financials
Connect your channels
Link storefronts, marketplaces, and payment tools — or import catalog and stock when a system has no API. Products, orders, and customers land in one workspace.
Run inventory from one source of truth
Track on-hand, availability, velocity, and reorder points. Know what you can sell before you promise it across every channel.
Keep books aligned with what sold
Reconcile revenue, review margins, and give finance a current view of inventory, sales, and cash without waiting for month-end exports.
Inventory
Stock that matches what you are selling
On-hand, allocated, and available stay separate for every product and warehouse. Orders from each connected channel draw down the same pool, and days of supply ranks what runs out first.
- Per-product availability across warehouses
- Velocity and days of supply from real orders
- Reorder quantities with budget context
- Critical and low stock before a promotion
Sales
Revenue your whole company can quote
Orders, customers, and refunds from every channel roll into one view with the previous period alongside it. Support finds a transaction; finance gets the same figures ops reviewed that morning.
- Net revenue after refunds, against prior period
- Order search by number, name, or email
- Fulfillment backlog before customers ask
- Repeat rate and concentration per customer
Accounting
Margin and cash tied to what moved
Gross profit, per-product margin, and purchasing capacity are built from the orders and costs already in your workspace. Exceptions surface while there is still time to act.
- Gross profit after COGS and channel fees
- Per-product margin against the bands you set
- Cash free to spend vs. reorder needs
- Revenue reconciled against what was recorded
Frequently Asked Questions
Accurate inventory. Synced sales. Starting now.
Join ecommerce brands on Prora to keep stock accurate, sales current, and financials ready to close without the month-end scramble.