Every channel,one sales view.
Your revenue, consolidated in a single place. Prora brings orders, customers, and refunds from every connected channel into one revenue view.
Why teams move
Sales reporting that answers where the number came from
One revenue figure
Gross sales, refunds, and net revenue are calculated from the same order set, so the number in your standup is the number finance closes the month on.
Every channel in one list
Orders from each connected channel land in the same workspace. No switching between admin panels, no exports to merge before you can count the day.
Trends with a baseline
Every headline metric carries a comparison against the previous period, which is what separates a promotion spike from a real shift in demand.
Customers, not just transactions
Orders roll up per customer, so repeat rate and revenue concentration are already there instead of waiting on someone to build a cohort report.
How it works
From connected channel to a number you can defend
Connect your channels
Link the storefronts and marketplaces you sell on. Order history comes across with line items, customers, and refunds attached, not only the daily totals.
Let the period settle
Orders are matched to customers and products, refunds are netted off the period they were issued in, and the comparison window is built from your own history.
Work from the overview
Start in the sales overview, drill into any order or customer that looks off, and hand finance the same figures operations reviewed that morning.
Overview
See the period against the one before it
Net revenue, order volume, average order value, and refund rate for the range you picked, each shown next to the previous period. The trend is drawn from your own orders, so a slow week reads as a slow week rather than a gap in a chart.
- Net revenue after refunds, not just gross sales
- Prior-period comparison on every headline metric
- Average order value tracked alongside volume
- Refund rate kept next to revenue instead of buried
Orders
Find any order without leaving Prora
Search matches order numbers, customer names, and email addresses, then filters narrow the list by period, channel, and fulfillment status. Support answers the question on the first attempt instead of opening three admin panels.
- Search by order number, customer name, or email
- Filter by channel, period, and fulfillment status
- Line-level detail on every order, refunds included
- Fulfillment backlog visible before customers ask
Customers
Know which accounts actually carry the month
Orders roll up per customer into lifetime spend, period spend, and repeat rate, with concentration shown across your largest accounts. Useful when marketing wants to know who to keep and finance wants to know how exposed the period is.
- Lifetime and period spend for every customer
- Repeat purchase rate across the selected range
- Revenue concentration across your top accounts
- New against returning revenue for the period
Also included
The rest of what an order history needs
Refunds and returns
Refunds net off the period they were issued in, so a strong month does not stay strong once the returns land.
Multi-currency orders
Orders in other currencies convert at the rate on the sale date and roll up into the currency your workspace reports in.
Channel breakdown
Revenue and volume split by channel, so it is clear which storefront carried the period and which one stalled.
Custom date ranges
This month, a rolling thirty days, or any range you type, with the comparison period following whatever you picked.
Spreadsheet export
Take any filtered order or customer view out to a file, for the review that still happens in a spreadsheet.
Role-based access
Owners, managers, and users see the same order history, with write access limited to the people who should have it.
Frequently Asked Questions
Accurate inventory. Synced sales. Starting now.
Join ecommerce brands on Prora to keep stock accurate, sales current, and financials ready to close without the month-end scramble.